Revenue Enhancement for
Hispanic Infomercial Marketing
The Call Center's Contibution to ROI
We know the metrics that every call center is measured by. Abandoned calls. Conversions. Average revenue per order. Upsell conversion percentage. Average call time. Average order time.
Improving Results Goes Beyond Increased Conversion
At Anexa Direct’s Hispanic call center, improving your results means more than just increasing conversion rates. Anexa Direct’s approach to improving these numbers, and your results, is what sets us apart.
We share a goal with our clients: to turn Anexa Direct into a call center that contributes net revenue rather than expense. We know your MER and CPO goals are impacted by our conversion rates and our costs.
Cost Containment & Increased Revenue
We begin with writing a great script. Then we carefully watch the results. We’ll change scripts, listen to calls, monitor consumer reaction, and improve total revenue per order. We micro-manage our call center results. That’s how we impact ROI at Anexa Direct.
We are always on the look-out for ways to decrease call center costs. Take, for example, average minutes per call - a key metric. The difference in cost from one call center to another can be as much as $5 to $10 per order. This is an area we continuously monitor for our clients.
Continuous Improvement
It’s not just our ideal or our philosophy -
it’s our corporate culture! At Anexa Direct, every employee is held to this high standard because we know our clients’ ROI is at stake. We don’t ever rest - not the third week of the campaign, not the third month – not even the third year!
Need to increase full-ticket sales or load-up
conversion? We know how to make that happen. Whether your program is a hard offer campaign or soft offer, continuity-based program, we’ll find the strike zone and improve your results.
You can count on Anexa Direct to have the very best:
- Passion for improving your results
- Dedication to cost cutting and revenue generation
Why not give your campaign or product every chance for success? Daily improvement is our mantra and we want to show you our capabilities.
For more information, call Greg Sarnow at 800.540.2446 or email at [email protected]. |