Long and short-form advertising have moved to the forefront of
Hispanic marketing strategies.  With 45 million Latino U.S. residents and over $860 billion a year in purchasing power, reaching the Hispanic market is a necessity. 

Anexa Direct specializes in call center services for Direct Response campaigns in the U.S. Hispanic market, with viable solutions to the issues unique to the Latino customer.

The Hispanic Customer & Brand Loyalty
If a Hispanic consumer is happy with a product or service, their brand loyalty exceeds every other demographic – more than double that of non-Hispanic customers.  This is a big advantage for marketers selling products and services in automated monthly shipments.
 
Because it is the first point of contact with your Hispanic customers, the call center is the nexus of Hispanic marketing success.  Having agents who know how to sell and the ability to get product delivered is crucial.
 
Over 65% of the Latino population in the U.S. is from Mexico.  With our call center situated in Hermosillo, Mexico, we are uniquely positioned to handle your transactions.  Our conversion rate from caller to buyer proves this is true.

Understanding Direct Response’s Appeal
The sales generated by infomercials liquidate the marketer’s media costs.  Imagine having a $10 million media campaign generating sales equal to or more than that amount!  It’s like having a free advertising campaign.

Marketers get immediate feedback on the effects of their advertising because they can track exactly which media outlet created sales.  The day after an airing occurs, marketers know if that media was profitable.  Likewise, unprofitable media is removed quickly, resulting in a level of media optimization unheard of in general advertising.

Branding & Selling – Simultaneously
Selling products through infomercials has the advantage of reaching consumers multiple times.  This builds brand recognition.  In fact, more products featured in direct response spots are sold at retail than are sold on TV.
 

Unique Market Issues
Building direct response success in the Hispanic market takes more than dubbing an infomercial from English to Spanish. 

To capture the fastest growing market in the U.S., your logistics plan must include taking longer calls, accommodating customers who do not use credit cards, and managing C.O.D. shipments.   At Anexa Direct’s call center in Hermosillo (Sonora), Mexico, we solve these issues so you will succeed. 

Anexa Direct brings you all the necessary ingredients for success in the burgeoning Hispanic market - whether you are a general marketer expanding into this market, or a Hispanic marketer launching your first infomercial campaign.

 You can count on Anexa Direct to have the very best:

• Call center services for Hispanic infomercial campaigns
• Direct Response and U.S. Latino market expertise
• Solutions to issues unique to the Hispanic market

Why not give your campaign or product every chance for success? "Daily improvement" is our mantra and we want to show you our capabilities.

For More Information:
Call Greg Sarnow at 800.540.2446 or email at [email protected].